Last updated on November 30th, 2011.


SPICY HORSE GAMES respects your privacy. We encourage you to read this privacy policy to learn more about what information may be gathered when you access the SPICY HORSE GAMES website or play any of our online games (“BigHead BASH” or “Akaneiro”), and how that information may be used and under what circumstances the information might be disclosed to others.


1.      The Information We Collect.   


a.       Information You Provide. You may provide to SPICY HORSE GAMES certain personally identifiable information, such as your name, age, zip code, email address, credit card number, postal mailing address and telephone number, in connection with your use of certain products or services, when you enter contests or otherwise use the features and functionality of the our website and games.


b.      Automatically Collected Information. When you play one of our online games or open one of our HTML emails, certain information may be automatically collected (“Automatically Collected Information”). Automatically Collected Information may include internet protocol address (“IP Address”), unique user ID, version of installed software, system type, content and pages accessed on our website, as well as the dates and times you play our online games.


c.       Cookies Information. When you access our website, we may send one or more cookies (small text files containing a string of alphanumeric characters) to your computer. SPICY HORSE GAMES may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our website. Persistent cookies can be removed. Please review your web browser “Help” file to learn the proper way to modify your cookie settings.


d.      Your User ID. Your user ID is displayed throughout our online games and is therefore available to the public. Other people can see your forum postings, ratings and associated comments. Therefore, if you associate your actual name with your user ID, the people to whom you have revealed your name will be able to personally identify your activities on our website, forum and in our games.


2.      The Way We Use Information.  

SPICY HORSE GAMES uses the information that you provide or that we collect to operate, maintain, enhance, and provide all of the features and services found on our website and in our online games as well as to track user generated content and users to the extent necessary to comply as a service provider with the Digital Millennium Copyright Act and other applicable laws.


We may use your email address or other provided contact information for administrative communications such as notifying you of major website or game updates, for customer service purposes, to address copyright infringement or defamation issues, or to contact you regarding any content that you have posted and to send privacy or security related notices.


SPICY HORSE GAMES uses all of the information that we collect to understand the usage trends and preferences of our users, to improve the way that our website and online games work, play and look, and to create new features and functionality.


SPICY HORSE GAMES may use Automatically Collected Information and information collected by cookies to: (a) automatically update the online games on your system, (b) remember your information so that you will not have to re-enter it during your visit or the next time you access our website or online games, (c) provide customized third party advertisements, content and information, (d) monitor and report on the effectiveness of third party marketing campaigns, (e) monitor and report aggregate usage metrics such as total number of visitors and pages accessed, and (f) provide such metrics to users as they pertain to such user’s uploaded content, and (g) track your entries, submissions and status in any promotions or other activities.


3.      When We Disclose Information.  

SPICY HORSE GAMES does not share your Personally Identifiable Information with other organizations for their marketing or promotional uses without your prior written consent. Please be aware, however, that any personally identifiable information that you voluntarily choose to display on any publicly available portion of our website, forum or online games might be collected and used by others that are not subject to the restrictions contained in this privacy policy.


SPICY HORSE GAMES may disclose Automatically Collected Information and other aggregate information that is not Personally Identifiable Information (such as IP addresses, anonymous user usage data, platform types number of clicks) with interested third parties to assist those parties in understanding usage and demographic patterns for certain content, services, advertisements, promotions or other functionality of our website and online games.


SPICY HORSE GAMES may disclose some limited user information to affiliated companies or other businesses or persons to: (a) provide website hosting, maintenance, and security services, (b) fulfill orders, (c) conduct data analysis and create reports, (d) offer certain functionality, and (e) assist SPICY HORSE GAMES in improving our website and online games and creating new service features. We contractually require that these parties process such information in compliance with this privacy policy, we authorize only a limited use of such information, and we require these parties to use reasonable confidentiality measures.


SPICY HORSE GAMES may disclose user information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. copyright or trademark law) or respond to a court order, judicial or other government subpoena, or warrant in the manner required by the requesting entity.


SPICY HORSE GAMES also reserves the right to disclose user information that we believe, in good faith, is appropriate or necessary to (a) take precautions against liability, (b) enforce our terms of service, end user license agreement or other agreements or policies, (c) protect SPICY HORSE GAMES from fraudulent, abusive, or unlawful uses, (d) to investigate and defend ourselves against third party claims or allegations, (e) to assist government enforcement agencies, (f) to protect the security or integrity of our website and online games, or (g) to protect the rights, property or personal safety of SPICY HORSE GAMES, our users or others.


4.      Your Choices.

You may choose not to share your Personally Identifiable Information with SPICY HORSE GAMES, in which case SPICY HORSE GAMES will not be able to provide you with some of the features and functionality otherwise available on our website and in our online games. You may view, update, correct or delete your user information and preferences by contacting us at privacy@spicyhorse.com.  


5.      Advertisers.

SPICY HORSE GAMES may allow third party ad servers or ad networks to serve advertisement within our online games or to our website. These third party ad servers or ad networks may use technology to send directly to your browser the advertisements that appear within our online games and on our website and they automatically receive your IP Address and other Automatically Collected Information at that time. Such third party ad servers may also use other technologies (such as cookies, java script or web beacons) to measure the effectiveness of their advertisements and to personalize their advertising content.


SPICY HORSE GAMES does not provide your Personally Identifiable Information to these third party ad servers or ad networks without your consent. Please note, however, that if an advertiser asks SPICY HORSE GAMES to show an advertisement to a certain audience or audience segment and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience that they were trying to reach.


You should consult the respective privacy policies of these third party ad servers or ad networks. This privacy policy does not apply to, and we cannot control the activities of, such third party ad servers or ad networks. SPICY HORSE GAMES reserves the right to add or remove third party ad servers and ad networks in its discretion.


6.      Data Security.

SPICY HORSE GAMES uses commercially reasonable physical, managerial and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to SPICY HORSE GAMES and you do so at your own risk. Once we receive your transmission of information, SPICY HORSE GAMES makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information could be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical or managerial safeguards.


If SPICY HORSE GAMES learns of a security system breach, we may attempt to notify you electronically so that you can take appropriate protective steps. SPICY HORSE GAMES may post a notice on our website if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach you should notify us at privacy@spicyhorse.com.


7.      Children’s Privacy.

If you are under 13 years of age, please do not use or access our website or online games at any time or in any manner. Protecting the privacy of young children is especially important to us. SPICY HORSE GAMES does not knowingly collect or maintain Personally Identifiable Information for persons under 13 years-of-age. If SPICY HORSE GAMES learns that Personally Identifiable Information of persons less than 13 years-of-age has been collected on or through our website or online games, SPICY HORSE GAMES will take the appropriate steps to delete such information. If you are the parent or legal guardian of a child under 13 years-of-age who has become a forum member or online game account holder, please contact privacy@spicyhorse.com to have that child’s account terminated and information deleted.


8.      International Visitors.

For users visiting our website or online games from the European Union or other non-U.S. territories, please note that any data you enter into our website or online games will be transferred outside the European Union or such other non-U.S. territory for use by SPICY HORSE GAMES and its affiliates for the purposes described herein. In addition, because SPICY HORSE GAMES operates globally, we may make information we gather available to worldwide business units and affiliates. By providing any data on our website and in our online games, you hereby expressly consent to such transfer of your data to the United States or other countries.


9.      In the Event of Merger or Sale.

In the event that SPICY HORSE GAMES is acquired by or merged with a third party entity, we reserve the right to transfer or assign the information that we have collected from users as part of that merger, acquisition or sale.


10.  Third Parties.

Except as otherwise expressly provided, this privacy policy addresses only the use and disclosure of information we collect from you or that you disclose to us. If you disclose your information to others besides SPICY HORSE GAMES, whether they are users of our website or online games or the providers of other websites or services, different rules may apply to their use of the information you disclose to them.


11.  Changes and Updates to this Privacy Policy.

This privacy policy may be revised periodically without further notice to you and this will be reflected by the date of the latest update above. Please revisit this page to stay aware of any changes to this privacy policy. Your continued use of our website and online games constitutes your agreement to the privacy policy as modified by any future updates.


For revisions to this privacy policy that may be materially less restrictive on our use or disclosure of Personal Identifiable Information you have provided to us, we will make reasonable efforts to notify you and obtain your consent before implementing revisions with respect to such information. 



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