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Moncler Holidays

Viewed 383 times2015-12-5 17:36 | Moncler, Holidays

The 12 Best Brands We all know the "Made in Germany" label which indicates that a product has been manufactured in Germany. It stands worldwide for quality, high standards and innovative products that deliver what they promise and therefore boosts the country's exports.

However, the term "Made in Germany" is by no means a German invention, nor is it very new. It was originally introduced by the British Merchandise Marks Act in 1887 in order to protect the British market from foreign products: "Most of these [inferior goods with the marks of renowned British manufacturing companies] were found to be originating from Germany" (Merchandise Marks Act Oxford University Press).

VolkswagenVolkswagen is one of the most classic examples of an internationally successful German car manufacturer (amongst Mercedes, BMW and Audi). It was originally founded by the German Labor Front (Deutsche Arbeitsfront), the Nazi trade union, in 1937. Every German citizen should have access to a basic vehicle that was able to transport two adults and three children at a reasonable price. Due to that reason it was called the "People's Car" (Volkswagen). VW, the third largest automaker in the world, has since then been creating classics such as the Volkswagen Golf, the Beetle or the Passat (3 of the bestselling cars of all time). Its current slogan is "Das Auto" ("the car") which emphasizes its German origin.

Beck'sGermany is commonly referred to as the land of the beer. With beer sold in nearly 90 countries, Beck's Brewery is the world's leading exporter of German beer. Today, almost every fourth German beer being drunk abroad is a Beck's. The beer is brewed according to the German purity law (Reinheitsgebot) and, except water, all its ingredients are grown in Germany.

Since 2002, the brewery belongs to a BrasilianBelgian concern (AnheuserBusch Inbev.) which also produces Franziskaner, Budweiser and Corona.

Jack WolfskinThe company, being one of the biggest suppliers of outdoor products, was founded by Ulrich Dausien in Frankfurt Nied in 1981. The first Jack Wolfskin store opened 12 years later (1993) in Heidelberg. The name of the brand is a fictional character: The company's website states its "name dates back many years to a campfire in Canada. It was inspired by the distant howling of the wolves, with a little bit of the spirit of Jack London's "Call of the Wild" thrown in for good measure." Jack Wolfskin is now owned by the Blackstone Group, the largest alternative investment firm in the world.

Dr. OetkerThe first product that Doctor August Oetker, a pharmacist by trade, sold after he founded his company in 1891 was the "Backin", a special baking powder that, when mixed with 500g of baking flour and other ingredients, would produce a perfectly baked cake every time. Today, the company sells everything from cake mixes, to yogurt, cake decoration, pudding and pizza. Its website states that the Dr. August Oetker KG has a wide range of different interests such as chemical companies, book publishers, four luxury hotels, a bank, a shipping company and several breweries.




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